Internet Entrepreneur Michael Ferraro Shares His Success Story
Posted on September 15, 2010, by JD Kathuria, under Featured Interview.
Michael Ferraro, an innovator of development training programs and founder of Training Solutions Incorporated, describes how he started his successful online business and how you can too.
How would you describe your online and offline brand?
I founded Training Solutions Incorporated in 1995 where I found many external trainers who had their own businesses. So, I thought I would also start a training company.
Our online brand has been built, first based on a great web domain, www.trainingsolutions.com, we have branded ourselves as a training company that offers both training products and services, seems to have worked for us.
How has connecting with the right people helped your business?
Finding a couple of mentors in the community helped greatly. Also networking with senior business leaders in the community has helped me thing through my business strategy and build relationships that lead to business opportunities.
What advice would you give someone looking to start an on-line business today?
I would suggest that you need to decide your business strategy before you build your site. If it’s a retail site, that is one strategy, if you are looking to develop services from your site, that would be another strategy. Have the strategy first, site second.
You have been involved in the local community since you started the company. Why is that important to you?
Important on several fronts, from a business perspective, you have an opportunity to learn what your potential customers are experiencing from a business perspective, learning their challenges help us be better in tune with their needs. It is also important that small business owner accept responsibly for the well being of their communities and get personally engaged is something that they are passionate about.
What is something most people don’t know about you?
That I spent 25 years in the retail prior to starting my business.
